Why do we need to talk about urban ideology now? What is urban ideology? Following Slavoj Zizek’s words, if we assume the necessary existence of an ideology at the base of relationships “between visible and non-visible, between imaginable and non-imaginable”, the answer is because our world is facing an increasing uncertain future. When it is easier to imagine a catastrophic end of the world, rather than real alternatives that seem just and fair, when the hegemonic forces of capitalism compel…